Effective Date: October 2025
Website: https://brandexpand.consulting

1. Purpose of This Policy

This Cookie Policy explains how  BrandExpand Consulting (“we”, “our”, “us”), uses cookies and similar technologies on the website https://brandexpand.consulting (“the Website”).

This Policy should be read together with our Privacy Policy and Terms and Conditions.

By continuing to browse or use our Website after seeing the cookie banner, you agree to the placement of cookies as described in this Policy.

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2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website.
They enable the website to recognize your device and store certain information about your preferences or past actions to improve your browsing experience.

Cookies can be:

• Session cookies: temporary, deleted when you close your browser.

• Persistent cookies: remain stored until manually deleted or they expire automatically.

• First-party cookies: set directly by our Website.

• Third-party cookies: set by other domains (e.g., analytics, social media integrations).

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3. Types of Cookies We Use

Our Website uses several categories of cookies to provide essential functionality, analyze performance, and personalize user experience.

We do not use cookies to collect personally identifiable information without your consent.

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4. Legal Basis for Using Cookies

Under Article 6(1)(a) of the GDPR, we require your consent to store or access cookies that are not strictly necessary.
You can give consent via the cookie banner displayed when you first visit our Website.

Strictly necessary cookies are processed under Article 6(1)(f) (legitimate interest), as they are essential for the functioning of the site.

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5. How to Manage or Disable Cookies

You have full control over the use of cookies. You can:

• Accept or reject cookies through our cookie consent banner;

• Change or withdraw your consent at any time by revisiting the banner or cookie settings;

• Delete cookies manually from your browser settings.

Browser settings:

Here are links for managing cookies in common browsers:

• Google Chrome

• Mozilla Firefox

• Microsoft Edge

• Apple Safari

Please note that disabling certain cookies may impact the functionality or performance of the Website.

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6. Third-Party Cookies and Tracking Tools

We use third-party tools that may place cookies on your device for analytics or marketing purposes.
These third parties may independently collect information about your online activity across websites and services.

Common third-party tools used:

• Google Analytics (GA4) – measures traffic, user behavior, and performance.
  Provider: Google LLC. Data may be transferred outside the EEA with appropriate safeguards (Standard Contractual Clauses).
  Learn more: Google Privacy Policy

• Meta Pixel – tracks interactions with our pages and measures the effectiveness of marketing campaigns.
  Provider: Meta Platforms, Inc.
  Learn more: Meta Privacy Policy

• LinkedIn Insight Tag (if applicable) – helps optimize advertising on LinkedIn.
  Provider: LinkedIn Corporation.
  Learn more: LinkedIn Privacy Policy

We ensure that all third-party providers used comply with the GDPR and data protection best practices.

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7. Data Collected via Cookies

Depending on the cookie type, we may collect the following anonymized or pseudonymized data:

• Device and browser information

• Approximate geographic location (city/country level)

• Pages visited and time spent on each page

• Clicks, scrolls, and interactions

• Referral source (how you reached the Website)

No sensitive personal data (e.g., name, email, phone) is stored in cookies.

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8. Data Retention

The retention period for cookies depends on their type and purpose:

• Session cookies: deleted when you close the browser;

• Persistent cookies: retained between 30 days and 14 months (as defined by the provider).

Once expired, cookies are automatically deleted from your device.

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9. Your Rights

In accordance with the General Data Protection Regulation (GDPR), you have the following rights regarding personal data collected through cookies:

• To withdraw your consent at any time;

• To access and obtain information about how your data is processed;

• To request deletion of data associated with non-essential cookies;

• To file a complaint with the National Authority for the Supervision of Personal Data Processing (ANSPDCP) in Romania or your local supervisory authority.

Requests can be submitted by email at:
📧 contact@brandexpand.consulting

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10. Changes to This Cookie Policy

We reserve the right to amend this Cookie Policy at any time to reflect updates in our practices or compliance requirements.
The updated version will always be available on this page, with the effective date clearly stated.

Your continued use of the Website after such updates constitutes your acceptance of the revised Cookie Policy.

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11. Contact Information

For any questions or concerns regarding our use of cookies, please contact:

Email: contact@brandexpand.consulting
Website: https://brandexpand.consulting